Signs of a Puppy Scam



SIGNS OF A PUPPY SCAM

Updated 1-9-25

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  1. Brand-new Facebook page with very few followers.
    New breeders do create new pages, so this alone isn’t proof of a scam—just something to note.
  2. Puppy photos show inconsistent settings (e.g., some on a rug, others outdoors) while claiming they were all taken the same day or are the same litter.
  3. Website contains odd wording or incorrect grammar.
  4. Breeder can’t tell you anything about the parents and has no photos of them.
  5. Refuses to speak on the phone.
  6. Won’t send a personalized video of the puppy (e.g., with the date, your name, or a word you request spoken or written).
  7. Pricing is far below normal and often includes shipping, which is uncommon for reputable breeders.
  8. Pressures you to send money immediately.
  9. Can’t answer basic questions about the breed and seems generally uninformed.
  10. Misspells the breed name (e.g., “Cavlier,” “Cavilier,” “King Spaniel”).
  11. Won’t provide vet information for verification. Always call the vet yourself to confirm the breeder is an actual client.
  12. Has no understanding of health testing or hereditary issues affecting the breed.
  13. Claims puppies are all the same age even though they clearly appear to be different ages.
  14. Frequently hijacks posts and comments directing people to their page.
  15. No waitlist and puppies always available.
    Reputable breeders often (but not always) have waitlists or limited availability due to demand and responsible breeding practices.
  16. Avoids sharing their location publicly. They may ask where you’re located first, then claim to be nearby.
  17. Cannot provide legitimate references.
    Fake “references” often contain extremely poor grammar—not just the occasional typo.
  18. Consistently uses broken grammar or appears to rely on translation tools.
    (Not all non-English speakers are scammers, but many scam pages have this pattern.)
  19. Same puppies posted repeatedly over months, sometimes across multiple groups or even the same page.
  20. Incorrect sex listed.
    (Yes—some scammers will call a clearly male puppy a female!)
  21. Asks for payment in gift cards—never do this.
    For wire transfers or bank payments, confirm the breeder is legitimate first.
  22. Facebook pages or groups using terms like “adoption” or “rehoming.”
    In many cases, these are scam pages, not legitimate breeders.
  23. No FaceTime or in-person visits does not automatically equal a scam.
    Some breeders dislike FaceTime due to privacy or anxiety. Reputable breeders will still speak by phone and provide videos.
  24. Know the average pricing of the breed you’re seeking.
    Example: Cavalier King Charles Spaniels generally range from $1,800–$3,500 (with some variation).
    If someone offers them for $500, run—this is almost always a scam or a puppy mill situation.